Think about it. When you are looking for the best hair salon, sandwich shop, or pet shop, what is the first thing you do?

Do you drive down the street and go to the first one you see?

No, that’s a waste of gas. Besides, the outside of the shop tells you nothing about the quality of the business.

What about calling around to ask friends?

Probably not. The likelihood is that they don’t have anything in mind and even so, their experience may have been a one-off (whether it was positive or negative).

Okay… maybe you can look it up?


The internet is the perfect way to identify the service you need along with its convenience, distance, accessibility, and most importantly… its quality. The ideal way to learn about the quality of a service? Customer reviews. 

The value of customer reviews is what drives people to it immediately. Continue reading to see what exactly it is that makes a review so valuable.

Happy customers = more customers!

People are significantly more likely to go out of their way to try something that someone recommended and loved, even if this reviewer is a complete stranger. 

More review interaction = more trust!

If you as a business are willing to respond to negative reviews in a professional and productive way that works to satisfy the customer, it demonstrates an impressive ownership and modesty that makes you a more trustworthy seller. Additionally, responding to positive reviews demonstrating gratitude puts a more personal spin on your business that viewers and potential customers appreciate. 

More reviews = more exposure!

The more reviews your business receives, the more likely it is to show up on a potential customer’s internet search (aka, a big SEO boost). Star ratings are some of the first things to show up when a business name is presented, and the more reviews/the better the score, the more your listing meets the eyes of a potential customer. 

All this information… but how do you even get customers to leave reviews in the first place? Don’t worry, we’ve got you covered. Check out our blog all about how to snag those 5 star reviews you deserve.