Business Description: Where do I start?

Business Description: Where do I start?

Picture this: you’re opening up accounts for your small business on platforms like Google My Business, Yelp, Facebook, Instagram, etc… and then comes the question of “business description” or “bio”. How do you accurately encapsulate the hours of late nights, numerous...
Work-Life Balance as a Small Business Owner

Work-Life Balance as a Small Business Owner

“According to the annual Women In the Workplace report from McKinsey & Co. and LeanIn.Org, which polled more than 65,000 North American employees, 42% of women and 35% of men reported feeling burned out often or almost always in 2021.” Time.com You may have seen...
The Key to Keywords

The Key to Keywords

Where is the first place you go when you want to find something online?  If your answer wasn’t Google, you’re probably living under a rock. But seriously, Google is the go-to spot for all internet related needs. But have you ever thought about how Google decides which...
Turning Mistakes into Second Chances

Turning Mistakes into Second Chances

Mistakes are inevitable, there is no doubt about that.  Unfortunately, knowing mistakes are possible doesn’t make them suck any less.  …Somebody had to say it. However, there is one method that can help keep mistakes from pushing you back. That method...
Online Reviews and Why They Matter

Online Reviews and Why They Matter

Think about it. When you are looking for the best hair salon, sandwich shop, or pet shop, what is the first thing you do? Do you drive down the street and go to the first one you see? No, that’s a waste of gas. Besides, the outside of the shop tells you nothing about...