Picture this: you’re opening up accounts for your small business on platforms like Google My Business, Yelp, Facebook, Instagram, etc… and then comes the question of “business description” or “bio”.

How do you accurately encapsulate the hours of late nights, numerous documents full of passion projects, and countless compromises on your end into such a brief description?

We’ve got you covered.

Your business description should include 3 items.



Towns you serve

  • Always start your business description by doing the obvious: writing down a description of what your business does. Keep it quick and concise. For example, if you’re a hair salon, readers don’t need to know much more about what you do beyond knowing you’re a hair salon. However, do be sure to include anything that might make your business unique from others. This is the perfect time to incorporate your….

  • Keywords! Learn more about these by checking out another one of our blogs here → https://theviziers.com/2022/06/01/the-key-to-keywords/ Incorporate these keywords as smoothly as possible and in a way that makes sense with the flow of the description.

  • Tack on to the very end of your business description a list of the towns you tend to get customers from. This helps promote your keyword performance in these towns and generates further exposure in those areas as well.

Here is an example business description for a (completely fictional) hair salon:

Haircuts for all!

Jenny’s Salon specializes in all sorts of hair needs, including men’s, women’s, and children’s haircuts, hair color services, and any styling you can dream of! Now serving (Town Name), (Town Name), and (Town Name).

You are welcome to get as in depth as you would like depending on the length you are allowed. The more you can include, the better!

At The Viziers Inc, we can formulate the perfect business description and accurately populate it across the internet so that you don’t have to lift a finger! Learn how by contacting us today.