Writer’s block for content creators is a very real thing, and to be frank: it’s the worst.

Constantly coming up with new ideas for content can be so exhausting. It sometimes feels like you are grasping at straws trying to gather some creativity to enhance your social media presence.

Good news for you, though. Alongside our work on local SEO, digital marketing, and content writing, we also spend a ton of time scouring the internet for new ideas about what can engage your audience so you don’t have to! Keep reading to see some of our best content ideas that are guaranteed to bring the creative spark back to your business’s feed.


Have you heard of them? They are incredibly popular on social media right now, especially Instagram. They are brief videos that are intended to catch your attention with humor, relatability, or aesthetics. They are a fantastic way to catch the attention of prospective customers in a quick and effective manner. Our favorite way to come up with reel ideas is to simply scroll through the “Reels” tab on Instagram. If you see one you like, save it and come up with a way to twist it so that it is relevant to your business, product, or service. Remember, consistency is key when it comes to reels. So get started!

Give them the inside scoop!

Audiences of small businesses LOVE to see what’s going on behind the scenes. This can include packing orders, showing what your day as a business owner looks like, your personal struggles, and so much more. Content like this gives your business a sense of personality and authenticity that draws more people in.

Client testimonials!

Listen, we’re not talking about regular old reviews. No doubt your page already has a good amount of 5-star reviews showcased in a post. Let’s face it, people may have gotten bored of seeing the same old positive reviews. We’re talking about interviews, videos, and other more interactive versions of these reviews. Find new ways to catch the attention of your viewers. Ask customers if you can take a video review, show off a client’s improvements, and get creative!

Follow trends!

Trends are trends for a reason. They are popular and fun ways to add some variation to your page’s content. Not to mention, they are designed to garner engagement and attention! Scroll through your social media accounts and take note of what types of content you see a lot of. Come up with a way to make that content fit your business’s message and create, create, create!

Are you always looking for new ways to improve your social media content, presence, and performance? You’re in luck because that is our expertise here at The Viziers. Contact us today to get our top-tier marketing support!