1. Keywords Start with the basics. What words do people use to look up businesses like yours? Our SEO dashboard shows you what your ranking is for those keywords. This way you know which ones you need to work on and you can build your social media content calendar around it.
2. Frequency If you post daily, you will stay on top of mind for a potential customer on all the days they see your post. Do you shop for most things on Mondays only? Neither do your customers. If you post weekly and they miss it- well, do you even exist for them? The Viziers SEO Dashboard allows you to publish on your Facebook, Instagram, Twitter, Google My Business profiles from one platform!
3. Consistency Plan out your entire week or your entire month, staying consistent with your brand, your color palette, your logo. When deciding what to post you can have a template you use every week. Here is an example: Motivational Quotes every Monday Your product or service every Tuesday The need for your product or service every Wednesday A relevant article from a prominent news source in your industry Thursdays Riddles every Friday What’s happening in your area this weekend on Saturdays A joke on Sunday
Pro-tip: Before creating and scheduling content for the week or the month, search for upcoming holidays and special days and you can incorporate those in your content to stay relevant!