It is a constant plight for any and all content creators: how on Earth do I know exactly what kind of content is going to create and maintain an audience? It’s impossible to know 100% what is going to draw in viewers, but there is one reliable asset that we can utilize — trends. Upon looking through some of the popular content marketing trends of the past year, we chose 4 of the most significant that we feel are easy for any small business owner to implement.
Improving Content Experience
a. There are few things that are more annoying than going to read a blog or watch a video, but it is riddled with random pop-ups and ads. That’s why we recommend doing everything you can to keep viewers from clicking away from your site. Improve their experience by avoiding any potential inconveniences, making it easy for them to find what they are looking for, all the while making it enjoyable.
Going live
a. Within the past year, live webinars and videos have become an integral part of marketing. We predict that this is not going anywhere any time soon. Scheduling a few quick live videos every once in a while are highly effective in bringing more eyes to your business’s content. The interactive and easy viewing quality for the audience makes it the perfect content to bring in potential customers.
Using consistent content across platforms
a. There is absolutely nothing wrong with repurposed content. We are all about finding ways to create engagement with fewer resources, and reusing content is the perfect way to do that. Work towards interactive, engaging content and then feel free to post it to each of your platforms!
Utilizing SEO
a. Having a solid SEO strategy is a trend that we don’t see leaving the spotlight in the near future. The value of having access to the performance of your content, keyword research, and much more is an immeasurable benefit. Looking to get started with your own SEO Dashboard? Contact us, we would love to help you out! What trends have you noticed in the past year? Let us know in the comments!