Inbound vs. Outbound Marketing: Which is Right for You? (Hint: One Attracts, the Other Shouts) You’re pouring time and energy into your marketing, but are you seeing the results you want? One of the biggest mistakes small business owners make is confusing...
Getting Attention in the Right Stage: Stop Shouting, Start Connecting You understand the consumer journey. You know where your potential customers are in their search for solutions. Now, how do you actually get their attention? This is where many businesses,...
Turning Customers into Raving Fans: Nurturing Advocacy The sale is complete. You’ve successfully guided your customer through the awareness, consideration, and decision stages. But the journey doesn’t end there. In fact, it’s just the beginning of a...
Making the Cut: Guiding Customers to a Confident Decision The awareness and consideration stages are behind you. Your potential customer knows they have a problem and has explored various solutions. Now, they’re in the decision stage – the moment of truth....
Navigating the Consideration Stage: From Problem Aware to Solution Seeking You’ve successfully captured the attention of your potential customer in the awareness stage. They know they have a problem. Now, in the consideration stage, they’re actively...
Capturing Attention in the Awareness Stage: When Your Customer Doesn’t Even Know You Exist The awareness stage. It’s the very beginning of the customer journey, and it’s where many businesses struggle. Think of it like casting a wide net....
