Ever feel like you’re lost in a vast ocean of marketing options, desperately trying to stay afloat? You’re not alone. Many small business owners find themselves in the same boat, overwhelmed by the sheer volume of platforms, strategies, and...
As small business owners, we have all been there! Starting with one idea that sparks joy and using all our energy, resources, and platforms to make it a success. It is akin to shooting laser beams out of your fingers, except not as seamless as you might imagine! Given...
Word-of-mouth is now online and it’s permanent. In this digital age, from buying the right kind of water bottle on Amazon to choosing the best kind of Chinese food for dinner, reviews play a bigger role than we might give them credit for. By default, our fingers...
The top three most challenging issues business owners face tend to be: 1) Not enough time in the day 2) Not enough profit to make the business fun and 3) The severe energy drain that makes work/life balance very tough (I know some of you might be thinking...
Who is your target audience and what do you see them connecting to? For example, if your target audience is parents, you can observe what parents engage with. Funny memes about the difficulties of parenting, easy riddles and trivia pop out (they give them enough of a...
