Making the Cut: Guiding Customers to a Confident Decision The awareness and consideration stages are behind you. Your potential customer knows they have a problem and has explored various solutions. Now, they’re in the decision stage – the moment of truth....
Navigating the Consideration Stage: From Problem Aware to Solution Seeking You’ve successfully captured the attention of your potential customer in the awareness stage. They know they have a problem. Now, in the consideration stage, they’re actively...
Capturing Attention in the Awareness Stage: When Your Customer Doesn’t Even Know You Exist The awareness stage. It’s the very beginning of the customer journey, and it’s where many businesses struggle. Think of it like casting a wide net....
Understanding Your Consumer Journey: The Key to Marketing Success “I’m spending hours on marketing, but it’s not working: Am I doing something wrong?” If this question has crossed your mind (and let’s be honest, it probably has),...
Ever feel like you’re lost in a vast ocean of marketing options, desperately trying to stay afloat? You’re not alone. Many small business owners find themselves in the same boat, overwhelmed by the sheer volume of platforms, strategies, and...
As small business owners, we have all been there! Starting with one idea that sparks joy and using all our energy, resources, and platforms to make it a success. It is akin to shooting laser beams out of your fingers, except not as seamless as you might imagine! Given...
