Capturing Attention in the Awareness Stage: When Your Customer Doesn’t Even Know You Exist The awareness stage. It’s the very beginning of the customer journey, and it’s where many businesses struggle. Think of it like casting a wide net....
Understanding Your Consumer Journey: The Key to Marketing Success “I’m spending hours on marketing, but it’s not working: Am I doing something wrong?” If this question has crossed your mind (and let’s be honest, it probably has),...
Ever feel like you’re lost in a vast ocean of marketing options, desperately trying to stay afloat? You’re not alone. Many small business owners find themselves in the same boat, overwhelmed by the sheer volume of platforms, strategies, and...
