Making the Cut: Guiding Customers to a Confident Decision The awareness and consideration stages are behind you. Your potential customer knows they have a problem and has explored various solutions. Now, they’re in the decision stage – the moment of truth....
Navigating the Consideration Stage: From Problem Aware to Solution Seeking You’ve successfully captured the attention of your potential customer in the awareness stage. They know they have a problem. Now, in the consideration stage, they’re actively...
Capturing Attention in the Awareness Stage: When Your Customer Doesn’t Even Know You Exist The awareness stage. It’s the very beginning of the customer journey, and it’s where many businesses struggle. Think of it like casting a wide net....
Understanding Your Consumer Journey: The Key to Marketing Success “I’m spending hours on marketing, but it’s not working: Am I doing something wrong?” If this question has crossed your mind (and let’s be honest, it probably has),...
